Employer branding
Many industries find themselves in a war for talent where it is very difficult to get the right candidates.
With employer branding, you support recruitment in the long term by inspiring potential new employees to keep an eye on your vacancies.
An employee value proposition (EVP) is the essence of what makes your workplace unique, and why employees join you. A strong EVP encapsulates the company culture and identity and will serve as a platform for branding and storytelling.
The goal is to paint an honest picture and capture the right atmosphere in the EVP – you must be able to recognize it in the current employees when you meet them. This will help align expectations when you hire.
Employer Branding is about:
- Establishing a strong and honest employee value proposition (EVP) by mapping your company’s values and culture, and be consistent in your storytelling internally and externally
- Converting passive candidates to proactive job applicants
- Inspiring current employees to promote the company and help to get new colleagues on board
- Knowing your company’s competitive parameters and promote the conditions that make it particularly attractive
Zimmermann Human Resources can help you discover your unique employee value proposition (EVP) and target the messages to attack the right candidates.
Contact Zimmermann Human Resources
Tell me about your ambitions for the company- Short term and long term. I will give you some initial thoughts and inspiration on how updating your HR structure can have a markedly valuable effect.